SURVEY SCRIPTING

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Survey Scripting


Survey scripting refers to the process of designing and creating a script or questionnaire for conducting surveys. A well-designed survey script helps ensure that the survey collects relevant and accurate data while providing a clear and consistent experience for survey respondents. Here are some key considerations and steps involved in survey scripting:

  • Sorting
  • Heatmap
  • Hotspot
  • TubePulse
  • Text Highlighter
  • Advanced Quotas
  • Semantic differential
  • Van Westendorp - price sensitivity

DATA QUALITY


Data quality refers to the accuracy, completeness, reliability, and consistency of data. High-quality data is essential for making informed decisions, conducting meaningful analysis, and ensuring the reliability of research findings. Here are some key aspects of data quality:

  • Duplicate IP Across Responses
  • Speed Traps
  • Duplicate Texts Across Responses
  • All Checkboxes Selected
  • One Word Answers
  • Patterned Responses
  • Gibberish Words
  • Cheater Check

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